My digital Masters weekend...

Here we are in mid-April, nearing the tail-end of Masters weekend, with the final round of the tournament shaping up to conclude dramatically (as usual). While probably oversimplifying things, it is safe to say the last 4 days has consisted primarily of eating, watching the Masters, and sleeping. 

Backtracking a bit... on Thursday, my social media marketing professor spent a sizable portion of class time discussing the emerging prominence of multi-screen audience engagement. How appropriate. Within a few hours I found myself camped out in front of my television, tuned into the Masters with the Golf Digest "Social Hub" loaded up on the laptop alongside a live-updating leaderboard. Up to this point, I had yet to realize the irony of the situation... until I made the decision to pull-out the iPad to view a few highlights. Here I was, sitting in the living room with 3 different screens loaded up, creating my own little digital world all situated around a single televised event.

Courtesy of my professor's lecture and dumb coincidence I came to realize just how penetrating and powerful digital media has become in regards to creating a broader, more engaging, event experience.