Building a Digital Ballpark Experience

In 2012, Major League Baseball launched the "At the Ballpark" application in an attempt to build a consolidated portable device-driven ballpark experience. With the explosion of mobile devices and social media, Major League Baseball saw an opportunity to amplify the digital experience of ball game attendance. The "At the Ballpark" application is this "opportunity" put to action. 

In general application allows attendees to:

• Access ballpark information/maps/etc.
• View schedule/ticketing information
• Access team statistics
• Order food/beverages (in select stadiums only)

Socially, attendees are able to upload/share photographs of their experiences at games, and participate in social media conversations with others in attendance/watching the game.

As a whole, the MLB "At the Ballpark" application does an exceptional job of creating a centralized digital experience for attendees, and has been positioned for continued success well into the future.

*Also worth noting is the fact that MiLB teams have begun making attempts to build a digital experience around ballgames. (See IronPigs Launch MiLB's First Social Media Hub).