February 27th: "As baseball begins its third iteration of the WBC this Sunday, it’s going after its target youth demographic by utilizing tools that were less plentiful – or even nonexistent – during its last tournament four years ago." - (Tom Van Riper, "World Baseball Classic: The MLB Fan Cave Goes Global")The Fan Cave put together a contest with the objective of creating social buzz by selecting 16 individuals to watch, blog, and tweet about the event. While there no metrics available to measure the reach of the campaign as a whole, Major League Baseball did publish a press release announcing that the tournament (as a whole) "generated an unheard-of 600 million social media impressions." To put that into perspective, the 2012 World Series generated approximately 10.7 million social media comments - via (Record social media buzz for champion Giants). While the tournament boasts a much more expansive schedule in terms of games played, the near 60-fold advantage in social impressions belonging to the World Baseball Classic will serve as a constant reminder (over the next four years) as to the worldwide reach of the tournament (businesses take note).
Monday, March 25, 2013
WBC Social Growth
With the conclusion of the 2013 World Baseball Classic on March 19th, publications are springing up online touting the outlandish social media statistics that persisted throughout the duration of the tournament. While posting eye-popping numbers in regards to viewership/television ratings internationally, the social media buzz around the event was equally remarkable. Moreover, credit is due to the minds behind the MLB Fan Cave social strategy who anticipated social growth of the event:
Subscribe to:
Post Comments (Atom)
I really enjoyed reading this article. I am a huge baseball fan as well and followed the WBC fairly closely this year. While the WBC is obviously a much larger international hit than the World Series, do you believe the Social Impression Numbers for the WBC were as high in the USA as they were for the World Series? I can imagine a large number of the 600 million impressions came from many of the other 15 countries competing. I was just curious if you had seen anything on statistics from the USA alone. Thanks.
ReplyDeleteThanks for the read and comment! That is one statistic that I looked for and was unable to locate. Thinking realistically, I would imagine you are correct in your assumption. I would venture to say this is especially true for highly industrialized countries (i.e. Japan). That being said, I also have no doubt that the domestic (U.S.) impressions increased exponentially with this 3rd iteration of the WBC.
ReplyDelete